NEVERSTOP

Sephora engaged Neverstop to create a dynamic experience exploring the emotion and instinct of scent through interactive experiences, compelling film, story-telling and three-dimensional art. We partnered with Firmenich, one of the world’s leading fragrance houses to create a one-of-a-kind multi-sensory “pop-up” exhibit – a 4D Interactive experience called the Sensorium, educating consumers about the science and emotions behind scent in New York City's Meatpacking District.

Six different rooms/areas were built for the Sensorium; Perfumology, Senselessness, Life at First Scent, Lab of Emotions, Lucid Dreams, and Fragrance Bar. Consumers  learned about the creation and design revealing how we think, experience and interact with scent.  

A Sensorium Micro-site and Twitter handle were created to serve as a hub for all things Sensorium.  Twitter hashtags were created to drive the conversation of the experience online. Foursquare check-ins were implemented. A photobooth where you can automatically upload to Facebook or Twitter was placed at the end of the Sensorium.

As the result, consumers got to work with a fragrance sommelier, to create their own personalized fragrance. The Sensorium saw copious daily attendance. 

And generated, 600 total buzz garnered (includes MNR downloads, stories, time square digital), 379 Press hits, and 195 million Impressions.