For the Adobe Creative Suite 6 reveal and press launch of the Adobe Creative Cloud, Adobe commissioned Goodby Silverstein & Partners to execute a launch event introducing the advanced product to the world. In turn, Goodby Silversten & Partners turned to the experts at Neverstop to produce an attention grabbing reveal, taking place in Golden Gate Park, San Francisco.
For the Adobe Creative Suite 6 reveal and press launch of the Adobe Creative Cloud, Adobe commissioned Goodby Silverstein & Partners to execute a launch event introducing the advanced product to the world. In turn, Goodby Silversten & Partners turned to the experts at Neverstop to produce an attention grabbing reveal, taking place in Golden Gate Park, San Francisco.
The launch event included massive balloon installations created by Friends With You, suspended in front of the San Francisco de Young Museum during the simultaneous live broadcast of the Creative Cloud launch. These graphic balloons were also positioned in six locations throughout the city of San Francisco, as part of a scavenger hunt with $10,000 and a Creative Cloud membership up for grabs.
Hunters received location clues by following Creative Cloud on Twitter and at #HuntSF. At each balloon location, hunters obtained a physical puzzle piece and scanned a QR Code with their mobile device for the next clue in the hunt. Hunters that collected each puzzle piece and assemble the puzzle at the Adobe San Francisco office were entered into the drawing for the grand prize.
