Neverstop was tasked with producing and launching an original CD complication for Armani Exchange and their "Bring On The Night" summer campaign. Neverstop curated and produced the CD, and executed a launch event in New York by creating an atmosphere reminiscent of the legendary Studio 54 nightclub with a spectacular city view. This was achieved by using theatrical lighting effects as well as performances by the legendary Grace Jones and the godfather of house music Frankie Knuckles, who performed to a packed house of influencers.
Neverstop provided an end-to-end solution developing and executing all aspects of conceptualization, design, budgeting, technical production and artist relations.
