NEVERSTOP

In order to generate brand awareness and educate consumers on all the different uses of Blurb’s online publication service, Neverstop created a pop-up store in the middle of the busy shopping district of SoHo, New York and Central London.

The empty space was transformed to a fully functional shop fit for the Blurb brand, complete with book creation stations and filled with some of their best customer’s creations. The store was open to the public during normal operating hours, and each of the 10 days was highlighted with a special event such as an Etsy craft night, ‘Mommy Poppins’ for mommy bloggers and their kids, and Speaker Sessions from fashion photography to being a design professional.