Ultra- hip and renowned hair school/styling product line Bumble & bumble engaged Neverstop to produce an experiential event to showcase the latest cutting and styling techniques utilizing their products.
Neverstop created and executed a 5-month, six-stop tour, for the industry’s elite across the country to attend. Neverstop constructed a mobile set that was equal parts education studio, club/lounge, and art installation. Featuring a series of custom theater flats as room dividers, and unique multipurpose furniture made from wooden shipping crates, repurposed oil barrels and pallets, the team created a "Backstage" theme that made guests feel they were behind the scenes at a fashion show or theater set, while remaining extremely modular for packing and shipping.
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