In an effort to promote Comcast's On Demand service at the time of it's inception, Neverstop built out a "Popcorn Truck" with plasma screens that played promotional media revolving around the On Demand service, while brand ambassadors handed free branded bangs of popcorn to passers-by on the street and at fairs and festivals in 12 different markets around the US.
In an effort to promote Comcast's On Demand service at the time of it's inception, Neverstop built out a "Popcorn Truck" with plasma screens that played promotional media revolving around the On Demand service, while brand ambassadors handed free branded bangs of popcorn to passers-by on the street and at fairs and festivals in 12 different markets around the US.
Consumers received a unique personal experience with the brand and 70,000 of bags of popcorn were handed out, 60,000 coupons to redeem free movies to watch at home. The coupons for the On Demand service had a 75% redemption rate and the Popcorn truck received media coverage in local press.
