NEVERSTOP

Converse enlisted Neverstop to celebrate the launch of their new flagship store in the infamous NYC shopping district of SoHo in style.  The evening opened with DJ sets by Q-Tip and Albert Hammond Jr. of the Strokes, and closed with an intimate and upbeat performance by Brooklyn local duo Matt and Kim.

Notable guests included Lupe Fiasco, Theophilus London, basketball legend Dr. J, and designer John Varvatos — who designed an exclusive line of lace-free All Stars for the band. Guests received gift bags with swag from the new line of clothing and accessories.