To help launch the Credo mobile division of Working Assets (a company widely known for its support of political and social initiatives) in a way that broke through mass media clutter, Neverstop produced a guerilla interactive projection campaign in the streets of the company's home city, San Francisco.
To help launch the Credo mobile division of Working Assets (a company widely known for its support of political and social initiatives) in a way that broke through mass media clutter, Neverstop produced a guerilla interactive projection campaign in the streets of the company's home city, San Francisco.
For the campaign, Neverstop deployed their stealth vans to project illustrated content on sides of building that prompted users to text in a response to posed, politically and socially charged questions. Once sending a text, the participant's message appeared in the projection announcing their response on the dynamic public 'billboard'.
