GAP wished to reach style influencers and media in Los Angeles, London, Paris, and Tokyo by bringing to life the GAP broadcast and print campaigns, which featured profile musical artists.
GAP wished to reach style influencers and media in Los Angeles, London, Paris, and Tokyo by bringing to life the GAP broadcast and print campaigns, which featured profile musical artists. Neverstop created ‘Gap Hi-Fi,’ an international mini-concert tour featuring live performances from artists in the GAP ad campaigns.
Consumers learned about Gap Hi-Fi through a targeted wild positing & handbill campaign in each market. Neverstop provided an end-to-end solution developing and executing all aspects of conceptualization, design, technical production, street marketing, licensing, and artist relations, in addition to executing and managing the GAP online content component.
