NEVERSTOP

New soccer-oriented energy drink brand Golazo wished to introduce their product to the Seattle market in a way that relayed both its roots in amateur soccer, and demonstrated its ability as the first drink to energize and hydrate at the same time.

To this end Neverstop created and executed a launch event at an abandoned warehouse in Seattle’s Capitol Hill neighborhood where amateur soccer players from around the city culminated in an underground 4v4 tournament of pickup games. Local graffiti legend “Weirdo” painted a custom mural live, local DJs supplied the beats, and Golazo cocktails quenched hundreds of thirsty patrons.