Client: Microsoft Project: Bing Bar Location: Sundance 2011

Microsoft’s Decision Engine Bing wished to increase their presence in Social Media and establish their brand as synonymous with entertainment at the Sundance Film Festival 2011. Neverstop conceptualized and produced “The Bing Bar,” which became a multi-faceted event space/bar at Sundance, hosting celebrity interviews and content capture by day, and VIP parties and performances by night.

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