NEVERSTOP

To help launch MSN’s new music service at SXSW, Neverstop transformed a strategically located warehouse in the heart of Austin and the activities surrounding SXSW into a pop-up bar/music venue with custom furniture, murals by local Austin artists, custom made posters and event invitations.

Neverstop also booked all talent and was also able to provide recording permission from all participating artists for future use on MSN's new music service, including live footage and audio. 

The event opened with a keynote address by Yusuf Mehdi, the head of MSN at the time, for the unveiling of the new music service to record label executives and influencers. Following the forum was a concert for thousands of Austin's finest and those in town for SXSW.