NEVERSTOP

In an effort to raise visibility and showcase the functionality of its online music service, MSN and its hardware partners engaged Neverstop to design and create a space at the SxSW music festival.

 

This environment had to be a refuge from the chaos; a place to get connected, send and receive emails, and a place to experience new Windows-based media technology. A place to be inspired…

 

Neverstop DJ's filled the space with beats, bands filled the space with flyers and info, hipsters and musicians filled the seats.

 

Neverstop street-teams and Stealth Projections coordinated to saturate the city with brand messaging and free download cards, helping to invite the music community into the world of MSN Music, one rock show at a time...