NEVERSTOP

Nike engaged Neverstop to create an event in New York to celebrate the US launch of their new limited edition laser etched shoes.  The goal was to create elements within the event space that hinted at the shoe design, the concept of laser etching as well as self-expression, which was the main theme behind the development of the design.  

Neverstop executed on these objectives by designing and creating custom etched panels and furniture.  Neverstop also created a special motion graphics video installation, a live tattooing parlor within the venue, and commissioned four NYC based artists to paint large murals that were displayed at the venue. Neverstop provided an end-to-end solution developing and executing all aspects of conceptualization, design, budgeting, technical production, artist relations, and guest list management.