NEVERSTOP

Nike engaged Neverstop to execute the launch of their new Nike Presto brand revolving around the theme of movement, with a series of targeted influencer based street initiatives, in what was later credited as one of the first ever 360 degree experiential campaigns to hit the streets in such a vast and expansive manner.  The Presto "Crashout Windows" in Miami, NY and LA featured live street-side vignettes of sport-inspired bedrooms complete with actors inside, and were real-life reenactments of the Presto print campaign. The "Crashout Windows" took place in vacant storefronts throughout each city, captivating the attention and curiosity of consumers walking through the heavily trafficked streets.  In New York, an acrobatic group known as the Beale Street Flippers performed along side live art installations at Paragon Sports Shops throughout the city.  The whole initiative was initially seeded with building projections of French "parkour" athletes, with the use of the first ever mobile projection van, which was engineered and created by Neverstop.

Neverstop also produced the "Presto Motion DVD" which featured custom packaging and 11 short films by commissioned global graphic artists/film makers, all revolving around their individual interpretations of the concept of motion.  A variety of peripheral activations featured stickerbooks and variations of the Presto logo by graffiti artists, which were created and seeded throughout the country at record stores and skate parks. 

Finally, in the culminating event of the campaign, Neverstop executed a launch party on the rooftop of the newly opened Standard Hotel in Los Angeles featuring a series of performances ranging from breakdancers, Capoeira and stunt acrobatics, to the Beale St. Flippers and urban cheerleading. The stellar DJ lineup - Goldenboy, Spinderella of Salt n Pepa, Beans and Priest of Anti-pop consortium, DJ Swamp, and others - performed to a packed house of influencers.