NBC-Universal/Sci Fi Channel engaged Neverstop to coordinate a stunt to launch the premier of their mystery thriller mini series entitled “5ive Days to Midnight.” Taking a cue from particular scenes in the mini-series, Neverstop designed and constructed a “gentleman's club” in a vacant retail space adjacent to Union Square that showcased first, exotic dancers dancing on a stage, then a murder scene with over 12 actors involved playing out the scenario, replete with clues carefully planted throughout the space to further add to the investigation.
The whole promotion was staged to be as realistic as possible, including custom made “Confidential Police Files” designed by to look entirely authentic and hand-written left around the city to generate curiosity surrounding the “murder.” The authenticity of the stunt drew almost as much concern for the content as praise for groundbreaking creativity. Neverstop designed, conceptualized, managed stage, and directed the project.
