Toyota approached Neverstop to create a pop-up gallery space in Miami that embodied Scion’s brand pillars (expression, individuality, and personalization) for their youth-oriented car.
Toyota approached Neverstop to create a pop-up gallery space in Miami that embodied Scion’s brand pillars (expression, individuality, and personalization) for their youth-oriented car.
Neverstop took over an old sports bar in the South Beach neighborhood of Miami and converted it into a temporary multipurpose gallery space, reaching out to cutting edge artists to lend their sense of expression to the space through custom murals. The Neverstop team curated workshops by day, such as learning to DJ or how to silk screen, and the space became a music venue/club by night.
To promote the gallery space and its events, Neverstop executed a series of innovative non-traditional promotional techniques by creating a custom holographic projection, organizing a critical mass of Scion drivers, producing animated short videos that were emitted through Bluetooth transmitters, and building and managing both a custom website and MySpace page.
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