Client: Sephora Project: Pantone Pop-up Color Shop Location: New York, NY
Sephora, the leading beauty specialty retailer, has partnered with Pantone LLC, the global color authority, to present the first SEPHORA + PANTONE UNIVERSE beauty collection, featuring the 2012 Color of the Year PANTONE® 17-1463 Tangerine Tango. To celebrate the launch, Sephora envisioned a mobile pop-up shop shaped as the iconic PANTONE Color Guide for clients to experience the assortment of makeup and accessories in the iconic color. To bring their vision to life, Sephora commissioned Neverstop to create the unexpected retail environment, which will have two limited engagements in Manhattan and Los Angeles this spring.
More →