Located in New York's SoHo neighborhood, the “Song in the City” space was created by Neverstop to launch Song, a new low-fare air service by Delta Airlines.
Located in New York's SoHo neighborhood, the “Song in the City” space was created by Neverstop to launch Song, a new low-fare air service by Delta Airlines. Neverstop was engaged to design a temporary interior space that brought Song brand attributes to life. Interpreting the spirit and personality of its brand values, Neverstop created a space that felt modern, yet warm and accessible.
Although Song was the brand expressed in the environment, Neverstop worked with Song's corporate partners, integrating their brand ideas into Song's experience. The result was seamless space that defies the normal retail experience of SoHo by becoming a hybrid retail lounge. The space hosted +/- 2500 visitors per day, and Neverstop was credited with being one of the first agencies to execute what is now referred to as “pop-up retail.”
