- Client: Target Project: Go! Fashion Show Location: New York, NY
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Neverstop was tasked by Target with the PR launch of their Go! International clothing line.
Neverstop was tasked by Target with the PR launch of their Go! International clothing line.
Neverstop was tasked by Target with the PR launch of their Go! International clothing line.
Neverstop designed and produced a fashion show and after-party showcasing London designer Luella Bartley’s inaugural collection for Go! International by building out an international airport lounge that resembled a baggage claim & terminals from London Heathrow Airport in a New York warehouse. Custom kiosk bars, light boxes, DJ booths, and seating areas were built and branded. Staff was outfitted in pilot and flight attendant uniforms and original baggage claim tickets were created that guests could redeem for Target gift bags.