NEVERSTOP

To coincide with the consumer launch of Target's Go International fashion line, featuring British designer, Luella Bartley, Neverstop purchased a 1963 London Double Decker Bus.

The bus was stripped of its seating, redesigned, and outfitted to become a mobile showroom. It was then parked on Broadway and Bond in Manhattan next to a “pop up” store which sold Luella's collection to New York's eager fashionistas. The design and signage of the pop up store was inspired by London's famous Bond Street Tube Station.

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