NEVERSTOP

In order to generate buzz and get New Yorkers familiar with the new brand from over seas, Neverstop produced and managed an 11-week shipping container pop-up store to promote the opening of UNIQLO’s global flagship store.

The concept, which was derived from the UNIQLO tagline, “From Tokyo to New York”, was to convert two shipping containers into sleek, workable stores, and install them strategically throughout Manhattan, representing the literal arrival of the company's clothing to New York. Neverstop consulted with LOT-EK on the build of the container store and managed the logistic coordination of its travel to different locales, as well as managed the operations of the in-store merchandising.

The promotion created significant buzz and awareness for the brand, and garnered extensive coverage, particularly in Business Week, which did a multiple page expose and online slide show documenting the build of the store.

See More!