NEVERSTOP

Local non-smoking initiative “No Stank You” needed to create a cool cache behind their brand and garner the attention of young people in an effort to raise awareness about the dangers of smoking.  

To this end, Neverstop executed a series of activations at youth oriented concerts & events to get young people involved in the creation of a series of “No Stank You” commercials. Teens would receive a free “No Stank You” T-shirt, then take a series of photos in different poses in front of a green screen. These poses were then compiled into a series of stop-motion, anti-smoking commercials.