In order to generate online buzz surrounding Yahoo!'s new video search function, Neverstop created a series of short vignettes based on the concept of the double entendre. These quick, funny pieces featured the entry of a search request into the Yahoo! search engine, which subsequently returned a humorous twist on the meaning of the word.
In order to generate online buzz surrounding Yahoo!'s new video search function, Neverstop created a series of short vignettes based on the concept of the double entendre. These quick, funny pieces featured the entry of a search request into the Yahoo! search engine, which subsequently returned a humorous twist on the meaning of the word.
During the weeks leading up to the Yammys (the first video-search awards) visitors were encouraged to post their own homemade video contributions, which were then voted on online. The winners were announced during the Yammy awards, which took place at the Pauley Shore Comedy Club in LA.
Director: Wyatt Neumann
